Trade Marks

We’ve seen an uptick in business owners filing their own trade mark applications in Australia. DIY can be tempting – why pay a trade mark professional to handle the application process if you can file yourself via IP Australia? We might come across a tad biased in saying “don’t DIY your trade marks”, but it…

You’ve been lucky enough to secure your preferred company name, business name and domain name, and with that you’re ready to launch your business. All too often, we see start-up businesses failing to register a trade mark at the same time, but it’s just as important to secure. Why? Let’s start with the basics first….