We understand the power of a great idea, and that maximising its value through IP protection gives businesses a competitive edge.
From start-ups right through to established international businesses, we represent clients from diverse IP-focussed industries including food and beverage, creative/marketing, personal care, fashion, entertainment, real estate, tech, hospitality and more.
We don’t claim to be “doing law differently”. We provide our services the way that all IP legal services should be provided – by experts in the field, at fixed fees to provide budget certainty to our clients, and with a high level of client service.
We are engaging and approachable lawyers that are easy to work with. We take pride in securing wins for our clients, becoming their trusted advisors, and helping their businesses to thrive.
Tony Grujovski
Principal Lawyer & Director
Tony is the founder of Grip Legal. He has 10+ years of experience practising in intellectual property and commercial law, and is also a registered trade marks attorney in Australia and New Zealand. Tony is passionate about helping new and established brands (particularly in the creative sector) to safeguard their IP rights and negotiate robust commercial agreements.
Tony’s experience across the IP field includes managing sizeable national and international trade mark portfolios, advising on the protection, commercialisation and infringement of IP rights, conducting brand clearance searches, handling disputes and litigation across all types of IP, drafting IP assignment and licensing agreements, and navigating trade mark oppositions and domain name disputes.
Tony is also skilled in drafting and negotiating a wide range of general commercial agreements, which he relies on in tackling complex IP licensing and transactional issues.
Tony acts for clients across a diverse range of IP-focused sectors including creative and marketing agencies, food and beverage manufacturers, personal care brands, hospitality businesses, clothing retailers, content creators and designers. He also works with overseas IP lawyers whose clients need assistance with navigating IP issues in Australia and New Zealand.
Tony is regarded by his clients for his industry focus and for distilling complex legal issues into practical commercial advice. He strives to ensure his clients appreciate all the legal and commercial considerations in play, so they can best leverage their IP and make informed business decisions.